Because each style has its own formatting nuances that evolve over time and not all information is available for every reference entry or article, Encyclopedia.com cannot guarantee each citation it generates. ." It is important to keep in mind that none of this was true. Despite its broad appeal, Festingers work has been dogged by controversy. Festinger, L. (1949). From the Westgate housing study came Festingers formulation on informal communication and social comparison processes, especially what Festinger called a pressure toward uniformity, or the tendency of individuals to compare and then align opinions with those whose views are closer to ones own. '': In 1945 Festinger joined Lewin in the Research Center for Group Dynamics at the Massachusetts Institute of Technology. Festinger discovered that students who had close social relationships had similar views on housing, while students who had differing attitudes on housing tended to be social isolates. Festinger became ill with liver and lung cancer in 1988. These types of quizzes help people to determine how they measure up to others or to what the editor says is desirable. 'target="_blank">
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