Trevor, Todd and their mother, philanthropist Dede Wilsey, who now has a home in the next town over, relied on their memories and photographs to rebuild the residence as it once was and took the opportunity to modernize some of the wonky layouts. Theres nothing I love more than sitting in the passenger seat with him driving, going nowhere fast. This was not the first time a Traina had dynamited the hills in this region. His own parents bought the land around 1969 from the Rainier Brewing Company. Search for either member of the lucky couple. 1999 Traina started his career as brand manager at Seagram's. He chose Nicholas Nixon's View West from Park Avenue and 55th Street, New York City, and when the photograph came up for auction years later Traina acquired ittogether with a Weegee that had hung in the hall outside his office. Raise a glass to the artists, rebels, and dreamers who call this storied California paradise home. Located inOakville, in the Napa Valley, the home was built in the 1860s by H.W. Hamish Bowles is entranced. How many times has Trevor Traina been married? Alexis Traina was reunited with her familyher sisters, fashion designer Veronica Swanson Beard and photographer Claiborne Swanson Frank, and parents were in Austria for the celebration. I felt that story needed to be told. HiNote was birthed during the pandemic in a time of such uncertainty, when we were all turning to our phones for communication and connection, says Traina. I opened the French Laundry to celebrate the work of the farmers, fishermen, winemakers, foragers, and other purveyors who work directly with the land of this beautiful place. By boarding school, things had started to come around: Id found a new hairdo, zip code, Benetton, whole new set of friends, and pool of suitors. I always intended to collaborate with my youngest sister, the photographer Claiborne Swanson Frank, on the project. Though Traina was approved by a unanimous voice vote of the United States Senate in March, he could not officially go to work in Austria until his credentials, in the form of a sealed letter from the president of the United States, were accepted by Dr. Alexander Van der Bellen, federal president of the Republic of Austria. I wondered if wed live near Lorenzo Lamas. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. Like Napa, Alexis latest travel and lifestyle guide is enchanting, full of hidden treasures and favorite spots not to be missed! Start spreading the news: The "New York, New York" star is ready to make it anywhere More, Sir Richard Bransons Mahali Mzuri camp in the world-famous Masai Mara game reserve is the trip you've been waiting for More, The "Bad Cinderella" star is the first Latina originating a leading role in an Andrew Lloyd Webber musical More, An inside look at the hottest hotel in the U.S. capital, housed in a former bank in the Penn Quarter More, The Tony-award-winning actor is starring as King Arthur in a new revival of "Camelot" at the Vivian Beaumont Theater at Lincoln Center this spring More, With roles playing B.B. "It was too good to be true," he remembers. Here, time slows down, and things like cars, wine and friendships evolve and improve with age. Three years later, Traina sold CompareNet to Microsoft for a reported $100 million. The sale marked the end of a chapter in the journey that has defined my adulthood, one that tested my fathers patience daily as I discovered a love of product design and creating new tasting experiences. And for the past few years, Traina has been holding that center--linking the Bay Area's tech titans with the city's Old Guard. Christopher Kostow, seen herewith his wife Martina and their two daughters, grew up near Chicago in a food-forward family that, he says, traveled to eat. After working in some of the best kitchens in the world, he opened the Restaurant at Meadowood in St. Helena, which has been awarded three Michelin stars. WHILE ON THE TOPIC OF decorating with chinoiserie wall panels, came across the wonderful Victorian-style summer home of tech entrepreneur Trevor Traina and his wife, Swanson Vineyards creative director Alexis Swanson Traina, an hour outside of San Francisco. "That was a pretty serious acquisition, but it would probably go for a lot more than that now," he notes. One of my very favorite parts of the holiday season is the revolving door of sweet tokens, gestures, and gifts delivered by friends and family. His hobby is collecting photographs, an exhibition of his collection in summer 2012 at the Fine Arts Museum was discussed in the media. Instead of counting his inheritance or riding the express lane to Wall Street like so many of his peers, Traina transformed his silver spoon into a full platinum table setting through a series of Internet startups. "She married a man with 300 photographs!" And then one day, the pay phone rang in the hallway of my dormitoryit was my Dad calling, with news: Were moving. Thats when I thought, how is it possible that in a world of so much color, we were operating in blue text bubbles and emojis, or modern caveman hieroglyphics as I call them." Alexis Swanson Traina, the San Francisco-based author and renowned authority on wine, style, and entertaining, celebrates the launch of her new book, From Napa With Love. Wishes are delivered via cleverly devised themed packaging--a quarterback experience with Joe Montana ($43,000) will arrive in a box with a note resting on a piece of turf. Creative Director, Swanson Vineyards. "We were both so passionate about creating a home and a family and a life," says Trevor. Historically, its mind-blowing, she says. "The house became a case study for all of us," Alexis explains, "asking the question, How do we live with young children, romance, and fantasy with all of this art?" ", "It was born in the peak of love," adds Alexis. Photo: Photographed by Drew Alter. My mother-in-law, here with my daughter Delphina, is known for philanthropy, her collectors eye, and, in Napa Valley, her vineyards in Rutherford surrounded by gardens and a miniature train station. Trevor's latest Internet venture is DriverSide.com, a Web site focused on car maintenance. Soon I too succumbed to the valleys charms and convinced my dad that he needed to hire me. "Most of the luminaries are doing this for charity, so most, if not all, of their part is usually donated," Traina explains. Find a couple's wedding registry and website. I started to research my book, From Napa with Love, which was published by Abrams in September, by reaching out to the areas most colorful characters, people I grew up around or just admired, like film-maker and writer Roman Coppola, interior designer Ken Fulk, and Elizabeth Swanson, my wonderfully talented mother. For the familyfull-time residents, weekenders and summer folk alikeNapa Valley has evolved into a, Jimmy Choos Beach Capsule Presents Bold Summer Essentials, California Classic: The First Truly California Sports Car, Daniel Arsham, The Artist Breaking the Mold. When I was growing up here, we had this thing we called scary walks, and after dinner wed go out with our flashlights and walk through the vineyards. Larry Lovett, Nicole Hanley, Alexis Swanson and Trevor Traina attend Venetian Heritage MAN RAY Photo Exhibition at VBH on May 4, 2006 in New York. Trevor Traina is married to Alexis Swanson. I knew the house prior to the fire, and I was so crazy for it, says Alexis, who moved from Florida with her family to the region in the mid-1980s. "It's a handsome, dignified house," he says modestly. Everything awesome about summer in Napa Valley can be traced back to a glass of rosepeople sip it like water here. In the magnolia-scented heights of San Francisco's Gold Coast, the air seems more rarefied. I was at boarding school when my parents (pictured here) called to say, We just bought a vineyard in Napa Valley! Over the course of the next decade, he and his partners founded and sold three more tech companies: SchemaLogic (a document-management service), StepUp Commerce (which connected retailers with online shoppers) and DriverSide.com (a site on which car owners could manage their vehicle maintenance). ", At the time it was a breakthrough idea. "Eventually my father said, 'You have a dozen employees now--it's time to get an office.' Alyssa and I have worked together successfully on many projects and this book was going to either make or break our friendship/ creative partnership. Photo Credit: @allisonspeerprEarlier this year San Francisco man about town, Trevor Traina, took a new job as the US Ambassador to Austria. You are also agreeing to our Terms of Service and Privacy Policy. They come in a dozen or so colors and are perfect for summer.- Alexis Traina, "This white enamel David Webb ring is my summer go-to statement piece of jewelry. These two works formed the nucleus of a sophisticated collection that now spans the decades from Eggleston and Arbus to Gursky and Wall. Some of the trees are 130 years old. The following night, Alexis Swanson Traina hosted her husband and friends at a swinging soiree where designer Ken Fulk executed her whimsical, "American Graffiti" vision, reimagining Wilsey. Alexis Swanson Traina Creative Director, Swanson Vineyards My name is Alexis Swanson Traina, I am a wife, mother of 2 young children, blogger, and also Creative Director at Swanson Vineyards, where I have worked with my dad since graduating from college. All I knew about Napa was what I learned watching Falcon Crest. Pictured from left to right: Alexis Swanson Traina, Claiborne Swanson Frank, Veronica Swanson Beard; photo by Trevor Traina. Alexis Traina, "These street-legal house slippers are some of my favorite summer accessories." And what better place for a Renaissance man to play than amidst the dizzying variety of activities offered by IfOnly? The ceremony took a half-hour, according to Daniel S. Mattern, public affairs official with the American embassy. Traina has his own Napa vineyard, "but if you want to be friends with your wife," he explains, "you drink her wine. Start typing to see results or hit ESC to close, At Home With: Designer Isabel Lpez-Quesada, Madrid, At Home With: Stylist Colin King, Tribeca, At Home With: Derkan & John, the Gooi, Netherlands. New to Traina's list of endeavors is becoming CEO of messaging app, .css-gegin5{-webkit-text-decoration:underline;text-decoration:underline;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:#9a0500;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;}.css-gegin5:hover{color:#595959;text-decoration-color:border-link-body-hover;}HiNote. Alexis Trainas ode to Napa Valley, which appears in the November issue of Town & Country, went to the printers before the devastating fires broke out in California earlier this month. Alexis parents, Elizabeth and W. Clarke Swanson, uprooted their family (Alexis sisters, Veronica, a clothing designer, and Claiborne, a photographer, are based in New York) from Naples, Fla., in 1985, when they purchased 100 acres on Oakville Cross Road and started Swanson Vineyards. As a child I knew I wanted to do what my grandfather [Robert] and father [Tim] did. So with $300,000 in funding from friends and family (and receiving a credit from Haas for writing up the business plan), Traina hired a small team of programmers, moved them into the upstairs nursery of his father's house and launched CompareNet. With cheeky wine labels like Help Is Here, Expensive and Mazel Tov, Modern House Wines epitomizes Alexis oenophile ambition to take away the stuffiness and formality around wine culture. "It used to be embarrassing to go to bars and demand Sunset Passions," he remembers, as he sips a glass of cabernet from his in-laws' Swanson Vineyards in the Napa Valley--his wife, a wry Southern beauty, is from the frozen-foods family. His wife, Alexis Swanson Traina, who was at the ceremony, will return to Vienna from San Francisco with their two children after school is out. In 2008, to generate publicity for DriverSide, he drove an Audi R8 in the Gumball 3000 rally from San Francisco to Beijing (with the help of a cargo plane). The home saw an addition by Crabb in the 1880s and a near total rebuild after a devastating fire more than a century later, in 1997. For me it has always been the peoplea tapestry of interwoven multigenerational tribes made up of families, farmers, field-workers, wine- makers, chefs, and creative talent of all sorts. Here, the eighteenth-century Portuguese chairs and seventeenth-century Chinese shrine set on a dramatic black-and-white marble checkerboard floor are brought vividly into the twenty-first century with the bold vertical stripes of Keith Tyson's monumental History Painting (Baden-Baden, 1942). I thought that at the time I would never have the kind of wallet to have a great collection, so I turned to photographs." "The house is the embodiment of that commitment to each other. The house we built together in San Francisco is very contemporary, with my photography collection and objects weve inherited and purchasedits a more sophisticated mix, in a sense, Trevor says. Working out of a bright penthouse watched over by a giant stuffed bison head in San Francisco's North Beach neighborhood, Traina has gathered a team of 35 engineers, account managers, marketers, copywriters and, most important, "talent wranglers" like himself. ", His first Big Idea came in the mid-'90s, when he tried to buy a cordless telephone. The home was built in the 1860s by H.W. And the rest was history.. Do you have info to share with HuffPost reporters? The mix is no coincidence. We interviewed and photographed peoplesome of whom appear in my book, some of whom dontwhose spirit, innovation, and creative gifts we think define this magical place today. He went on to become winemaker at Harlan Estate and Bond, producers of some for the most sought-after cult wines ever made in the United States. And living in a house like this, you realize that a great big kitchen and a great big porch are really where you want to be., For his part, Trevor adds that even the houses indoor living can feel somewhat alfresco: I joke that were camping here, because we have 18th-century wallpaper. Though they both grew up in high-style households, Trevor says, were very casual and we arent at all fancy here., Trevor and Alexis are undoubtedly the chicest couple I know, says design impresario Ken Fulk, a close friend. Going to a wedding? As the daughter of Elizabeth and W. Clarke Swanson, former owners of Swanson Vineyards, Traina spent most of her adult life in the family wine business, ultimately assuming the role of Creative Director. " Alexis Traina, .css-1fgik18{color:#323232;display:block;font-family:NewParis,NewParis-fallback,Georgia,Times,serif;font-weight:normal;margin-bottom:0.3125rem;margin-top:0;-webkit-text-decoration:none;text-decoration:none;-webkit-font-smoothing:auto;}@media (any-hover: hover){.css-1fgik18:hover{color:link-hover;}}@media(max-width: 48rem){.css-1fgik18{font-size:1.0625rem;line-height:1.2;}}@media(min-width: 40.625rem){.css-1fgik18{font-size:1.0625rem;line-height:1.2;}}@media(min-width: 64rem){.css-1fgik18{font-size:1.3125rem;line-height:1.2;}}Shop Our Favorite Saks Friends & Family Deals, Stylish Denim Jackets for the Transitional Season, Stylish Fisherman Sandals to Wear This Season, Heres Where to Get Taylors Single Era Heels, A Cult-Status Bag That Lives Up to Its Hype. At Dedes, theres a full-scale hedge maze and an old-fashioned train that the kids ride all over the property. Alexis and Trevor Traina tapped into San Francisco's design historyand the talents of iconic family friendsto create a dramatic setting for their young family. The acquisition was part of a complex transaction whereby vintner Robert Mondavi purchased the vineyards and Trainas parents received the property and the house. It is a perfect gift for this holiday season. So much of HiNote is about self expression in technicolor, and its the idea of being able to tell your story digitally.. Expansive views of the Golden Gate Bridge and Alcatraz compete with Traina's remarkable 300-piece photography collection--including works by Walker Evans, Robert Frank, Cindy Sherman and Andreas Gursky. President Donald Trump nominated Traina last January, and in the spring the Senate confirmed his appointment. "The possibilities are endless," says Traina, who has already sold 2,000 experiences. We may earn commission from links on this page, but we only recommend products we back. Trevor Traina has been married once. Years later, he saw the image for sale at an auction and purchased it. Music, entertainment, wineries and golf are among IfOnly's other categories. To decorate his office while at Seagram's, Traina had chosen from the company's extensive collection a Nicholas Nixon photograph, "View West from Park Avenue and 55th Street, New York City." Traina firmly believes in taking Richard Branson's "funtrepreneurial" approach to his businesses. "He thinks on a much grander scale!". . Swanson Traina, the creative director of Swanson Vineyards, a sprawling estate known for . It wasn't all work. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Get premium, high resolution news photos at Getty Images My parents house is an enchanted, imaginative and romantic world with donkeys, sheep, chickens, playhouses and banana trees along the Napa River, says Alexis. Contributors control their own work and posted freely to our site. Go to Appearance > Customize > Subscribe Pop-up to set this up. In San Francisco, its unapologetic old-world glamour; in Oakville, its the perfect combo of chintz and prints, totally comfortable without ever sacrificing style.. Allison Speer, whose PR firm has been instrumental in bridging the fashion and technology worlds in San Francisco, wore Dolce & Gabbana, while Alexis Traina was in Zimmermann, Mary Beth Shimmon. "On her watch we were really able to discover our styles and blend them," says Alexis. (Trevor found a Proustian double-peacock bench at Steinitz in Paris to set against it.) With this in mind, they were careful to create "public spaces separate from our private spaces.". by Alexis Swanson Traina (Author) 68 ratings See all formats and editions Kindle $2.99 Read with Our Free App Paperback $26.94 Other new and used from $4.25 Napa Valley is a wonderland boasting beautiful weather, exquisite vistas, bespoke hotels, Michelin-rated restaurants, and world-class wineries. It was as if true refinement had sprung to life. Advertisement . Inside the Home of San Francisco's Most High-Profile Couple For tech entrepreneur Trevor Traina and his wife Alexis Swanson Traina, a historic Napa Valley home is an ideal respite from city life Written by David Nash Photographed by Douglas Friedman View the gallery Often well put the kids to bed and then take a walk, he says. Every year, the day after Thanksgiving,we assembleour entire collection on a table in our front foyer, and each night of the holidayseason we light the colored candles and marvel at the magic illuminating the room. His mother, philanthropist Dede Wilsey, is the powerhouse behind the 2005 reopening of the de Young Museum, the Herzog & de Meuron-designed fine arts temple. It was here that Trevor Traina and Alexis Swanson, gilded children of the city (he a dashing Internet entrepreneur, she a dynamic beauty who works with her family's self-titled Napa winery), set about house-hunting. I started by collecting American art in my twenties. The landscape architect Madison Cox, who created the elegant treillage-framed white gardens, suggested that the front doors be painted lacquer red, an antic touch that hints at the drama inside. One of HiNote's recent projects is a special collaboration with JJ Martin, founder of Milanese brand La Double J, offering 16 vibrant templates from cocktail hour invitations to sweet messages of encouragement.
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