If a firm wants to conduct a country market analysis, it must look at major economic factors using well-established metrics. 62. Logically, Kelly's next step in the consumer decision process would be to: A key to successful marketing is determining how to meet the correct balance of __________ needs that best appeals to the firm's target markets. Which of the following is an example of a reseller? Kindly login to access the content at no cost. Companies can help overcome language difficulties in using brands by. Sometimes consumers have second thoughts after buying goods that might be expensive, infrequently purchased, not meet performance expectations or are associated with a high level of risk. The most important consideration, when a firm chooses a global product strategy, should be, When Ben evaluated the commercial infrastructure in Mauritius, he considered the islands. Maslows Hierarchy of Needs is an interesting concept for psychology, but it has little relevance for marketing. The vast majority of products and services are likely to satisfy, According to the consumer decision process, after consumers recognize the need for a product, they then engage in. Marketers know this is an especially critical time as consumers deal with: Reginald greets and chats with his regular customers every morning when they come in for coffee. Alex decides to make a donation to the Autism Research Institute. Andr was afraid his new condominium would look shabby to his future in-laws, so he had it painted just before their visit. India prevents foreign investors from entering into joint ventures. spread positive word of mouth. Which of the following is NOT one of the roles typically played by one of the members of a buying center? This is an example of postpurchase cognitive dissonance. a level of population growth that impacts exports. To ensure that customers are satisfied, Darrell will likely do any of the following EXCEPT:A.let customers know they have the best quality cabinets available anywhere.B. analyzing consumer data for postpurchase dissonance signals. C. avoids situational conflicts. Marketers are particularly interested in postpurchase behavior because it. Which of the following needs pertains to the performance of a product or service? Sally is in the new marketing department of a mid-sized lawn and garden company. Sharon was considering. If a site visitor places items into the shopping cart and then leaves the site without making a purchase, several days later Zappos sends a humorous e-mail saying, "Let us show you what your shopping cart did while you were gone," along with a photo of a cute dog intended to represent the shopping cart. Global segmentation, targeting, and positioning (STP) is more complicated than local STP because. examining personal memories and knowledge. In this situation, Walmart buyers are engaged in a(n) __________ situation. B. Logically, Kelly's next step in the, Brand __________ is the set of assets and liabilities linked, to a brand that add to or subtract from the value, Bob and George live in the United States. promotional efforts.D. A. is working on the first marketing plan the firm has ever used. _____ pertain to the personal gratification consumers associate with the product or service. consumer vulnerability. [psychographic, demographic] English (US) United States. C. avoids situational conflicts. decision support heuristics. Gerald is assessing global entry strategies for his gourmet sandwich business. Marketers are particularly interested in postpurchase behavior because it:A.involves both compensatory and noncompensatory consumers.B. Sometimes consumers have second thoughts after buying goods that are expensive, infrequently purchased, or associated with a high level of risk. Arnie knows habitual purchasers with strong store loyalty are great customers. With its estimated outlay of $600 billion dollars for fiscal year 2011, the Pentagon represents which type of B2B organization? Bids for supplying the required components or parts. Edward, the leading salesperson for Harrys Honda dealership, began hearing customers asking for hybrid automobiles several years ago. decision heuristics. Indias population is fairly old and aging fast. Although it would have been nice to take the shoes home immediately after purchasing them, he was willing to trade off immediate availability because he found that he could purchase the shoes online for a 50% discount. provides insights on the information search process. countries with high purchasing power today may not continue to show the same growth in the future. If you visit a Kentucky Fried Chicken restaurant in China, along with KFC's regular menu items, you will find congee, a rice porridge that can feature pork, pickles, mushrooms, and preserved egg, on the menu. Meredith is engaged in. The same marketing mix for all of the four Ps used in all countries. Consider two groups of students: {B_1} B1, students who received high scores on tests, and B_2 B2, students who received low scores on tests. Bob Roberts founded Robertico, an equipment leasing company, three decades ago. He will be stopping at the grocery store on the way home. Brad is observing part of his firms. The Raycom engineers will primarily play the __________ role in the companys buying center. by building brand awareness among potential customers. Which of the following is NOT one of the four general types of organizational cultures? Which of these is NOT a disadvantage of franchising? Like many consumers, Glen engages in considerable alternative evaluation when buying habitual products like his Coke. Manufacturers would prefer to produce in a country with a trade __________, because it signals a greater opportunity to export products to more markets. She knows Caribou has been in business for many years, but she has not been able to get any business from them. The franchisor might end up training a future competitor. there are fewer franchising opportunities in global markets. 2003-2023 Chegg Inc. All rights reserved. E. involves both actual and potential customers. China drastically restricts the goods it allows U.S. companies to export to China. Refer to Figure 4-8. There are many possible cars to choose from, but she is focused on a few she would actually consider buying. Frazier is out of milk and bread and needs to decide what is for dinner. Hospitals, schools,and religious organizations are examples of ____________ buyers. Marketers are particularly interested in postpurchase behavior because it: A. involves both compensatory and noncompensatory consumers. minimize negative word of mouth and rumors. Many of the best-known American retailers, like Starbucks and McDonalds, have expanded globally using, Cory is working on a global marketing assessment team looking out well into the future to help determine the most attractive market areas around the world. financial risk.E. Post purchase - -the final step of the consumer decision process is postpurchase behavior.-Marketers are particularly interested in postpurchase behavior because it entails actual rather than potential customers. business. Company. The final step of the business-to-business buying process is a formal vendor analysis. He has a database with their birthdays, and offers them free meals on their birthdays. Question: Marketers are particularly interested in postpurchase behavior because it O involves both compensatory and noncompensatory consumers. False. Because they do so much driving while visiting doctors offices and hospitals, pharmaceutical sales representatives are often given company cars to drive. T/F A hotel is made up of several businesses, also known as revenue or cost centers. B) image Marketers are particularly interested in postpurchase behavior because it. They do this because consumers who spend more time walking through the store are likely to make. Although social media is used to build relationships, in the B2B context, the majority of B2B marketers use _____ for their marketing efforts. When Karen realized her dog had fleas, Karen had, Stuart wanted to impress Janet with the perfect engagement ring. Leanne did not realize BigDeal has an autocratic buying center culture and she needed to focus on answering Beverlys questions, since she is the decision maker. All of these are disadvantages a firm must consider. CA Technologies, a firm providing software and services to information technology departments, maintains a corporate blog. Tom is concerned about __________ capabilities in Bangladesh. In pricing products in parts of Europe, including Italy, Spain, Greece and France, U.S. companies need to be aware that sales (i.e. Which global entry strategy has the highest degree of risk? This is an example of ______________. When making an important purchase, consumers often consult friends and family. The internal search is characterized by. One benefit of having satisfied customers is that they may spread positive word of mouth. suggest that B2B sellers should develop one marketing mix to use for all situations. This E-mail is already registered as a Premium Member with us. All Rights Reserved. Course Hero is not sponsored or endorsed by any college or university. Many restaurants offer daily specials, appetizers. Reginald plays the __________ in the buying center. E) all of these. consumers weigh performance risk against functional needs when assessing their attitudes. D. entails actual rather than potential customers. The individual who controls the flow of information or access to important decision makers serves as the _____ in the buying center. extend problem solving beyond ritual consumption. When she calls on the business faculty at General University, her first stop is to chat with Frank, the business department secretary. A __________ limits the quantity of imported merchandise, thus minimizing competition faced by domestic products. She was leaning toward charging a, higher price than competitors to help demonstrate that, hers was a high-quality product. To determine the market potential for its particular product or service, a firm should use. The Marketers are particularly interested in post-purchase behavior because it directly affects the long-term success of their product.. reduce the number of products and services open to purchase on internet portal sites. When entering a foreign market, the least risky strategy is. promises and assurances to clients.E. Kimberly has just learned that Caribou Coffee is looking for a new source of commercial-grade coffee makers, one of the products she sells. consumers attitudes are derived from unchanging decision rules. competitive post-purchase leverageD. stimulate impulse voting.D. 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. The same product design and features, and the same basic promotional campaign, used in all countries. provide a satisfaction guarantee or return policy.D. Post purchase cognitive dissonance 3.) C. avoids social, situational conflicts. Marketers frequently design customer relationship management programs to, 67. When assessing a client with partial-thickness burns over 60% of the body, which finding should the nurse report immediately? Tariffs artificially lower prices and therefore lower demand. and more. Kim is the sales representative for a major textbook publisher. A. involves both compensatory and noncompensatory consumers. Exporting refers to a situation where a company maintains ownership of its plants, operational facilities, and offices in a foreign country in which it sells its products. Sandy thinks the east side of her city is a great area to own a home and raise a family. Although they do not directly invest in one another, independent firms entering into collaborative partnerships to expand globally are called. focus on providing information to and making the sales approach to the one decision maker. The Northwoods University IT department is planning to buy additional computers for the computer lab. Marketers are particularly interested in postpurchase behavior because it, A. involves both compensatory and noncompensatory, B. offers insights into information search. No; this is a waste of time since straight rebuys are straightforward and easy to handle. She . This is considered an external search for information. _____ involves the buyer considering their own personal knowledge about a product based on past experience. Apple computer users tend to like the company and love its products. extend decision rules to the customer complaint desk. 74. involves both compensatory and noncompensatory consumers. Marketers particularly interested in postpurchase behavior because it: A. involves both compensatory, 71. Ms. Reynolds serves as a __________ in the buying center. As manager of a local donut shop, Arnie greets his regular customers by name and often begins making their order when he sees them drive into the parking lot. Whenever she sells an expensive vacation package, she encourages the customer to buy travel insurance, which provides reimbursement in case of trip cancellation due to illness or another emergency. Which of the following would be an example of glocalization of the Fiesta? plus the net investment income earned from abroad. Few Russians have access to the Internet due to heavy regulation. Caroline had to adjust to __________ differences. The team's coach has invited all team members to make recommendations, after which he will select the successful vendor. Recognizing this corporate culture, someone attempting to sell to Markham Publishing should. For each unit sold, the price sellers receive after the tax (net of tax) is interpersonal. Classes start in a few days, and he needs to decide right away how and where to purchase his books. Frank also helps Kim to make appointments to see professors to discuss textbook choices. assist them in their internal information search. Verified Answer for the question: [Solved] Marketers are particularly interested in postpurchase behavior because it: A) involves both compensatory and noncompensatory consumers. Edward alerted Harry, and Harry preordered many Honda hybrids before they became available. assist them in their internal information search. 72. postpurchase dissonance.C. Refer to Figure 4-8. Russian consumer markets are saturated, offering few opportunities for goods from U.S. companies to sell well. visit customers after they have moved into their home.E. Andr was addressing his __________ risk. the sum of all goods and services handled in a country. From Frank, Kim learns which professors have left the university or are newly arrived. consistent with underlying cultural values in a country. __________ refer(s) to the process by which consumers select, organize, and interpret information. After need recognition and product specification, many firms using the B2B buying process. The RFP process is used by buyers to allow customer input into value creation. with low individualism symbolism when confronted with a time oriented culture. The traditional marketing strategy of selling umbrellas when it is raining is an example of how _____ factors influence consumers' decisions. developing brand names that are meaningless in known languages. global consumer markets are almost totally homogeneous, making segmentation difficult. visit customers after they have moved into their home. Unlike manufacturers, __________ buy products from other businesses but do not significantly alter the form of the products they buy. Which of the following is an example of a government buyer? Cultural nuances, subcultures, and consumers different views of their roles in different countries can make __________ complicated. declining fuel costs allowing cost-effective shipping to global markets. For each unit sold, the price sellers receive after the tax (net of tax) is A. social B. financial C. performance D. psychological E. physiological, Zappos online shoe and clothing store has a unique way of dealing with abandoned shopping carts. Which of the following statements best describes global expansion through a strategic alliance? Growth has been relatively equal for both developed and less developed nations. "Black Friday," as the day after Thanksgiving has come to be known in the U.S., is a day marked by many special deals in most retail stores, including deep-discounted products available in limited quantities, called "doorbusters," and designed to get shoppers into the store. When Catherine was considering different brands of jeans to buy, she limited the choices to threeshe would actually consider purchasing. A strategic alliance is a relationship in which two firms collaborate on a business opportunity, but do not invest in each other. He had been saving money for months, and he noticed his attitudes and perceptions about diamond rings changing as he began paying attention to ads for rings. Raycoms engineers have been asked to provide detailed specifications and recommendations for the equipment needed. Brands can be extremely valuable domestically, but challenging internationally. customer dissatisfaction.C. . Variations in the product design country by country, with the same basic promotional campaign used in all countries. There are five types of risks associated with purchase decisions. Marketers are particularly interested in postpurchase behavior because it: involves both compensatory and noncompensatory consumers. To ensure that customers are satisfied after purchasing his software, Daniel could do all the following EXCEPT:A.create realistic expectations for his customers.B. This site is using cookies under cookie policy . reducing financial risk and increasing psychological payout. The purchase of capital equipment such as the ovenis an example of a _____ situation. Marketers are particularly interested in postpurchase, Upscale men's and women's clothing stores, like, Nordstrom, Neiman Marcus, or Saks Fifth Avenue, are. Which of the following would you NOT expect to find in the RFP? The Post-purchase behavior refers to the actions and reactions of a customer after they have purchased a product or service. Companies can help to overcome language difficulties in using brands by. For, McDonald's, the Golden Arches reduce marketing costs, because people (including young children), Many home design businesses volunteer to provide their, latest products for tours-of-homes fundraisers because, they know their new products will benefit from, A product is __________ that can be offered through a, Sharon knew that her established customers liked her, product much better than her competitor's. Global expansion often begins when a firm receives an order for its product from another country. 79. This attention-getting device is designed to improve the site's, reductions or eliminations of trade barriers by governments, ecreasing concerns of distance and time with regard to moving products across countries, the standardization of laws across borders, assess her satisfaction with the car she purchased. urban population centers will become increasing unattractive and the rural areas will experience major growth in population. most consumers in developing countries live in densely populated cities. redefine determinant attributes. She will be engaged in, Postpurchase cognitive dissonance is especially likely for products that are. Which of the following social factors explain this type of influence? the middle class in India will continue to shrink as the rich get richer and the poor get poorer. marketers particularly interested in this because it entails actual customers rather than potential customers 3 possible positive postpurchase outcomes 1. customer satisfaction 2. postpurchase dissonance 3. customer loyalty customer satisfaction are unaware of key determinant attributes. Specifications for connecting the device to the car. Consumers consider universal, retrieval, and evoked sets during which stage of the consumer decision process? Frazier will likely engage in limited problem solving. The most widely used metric used to gauge the size and market potential of an economy is _____ , which is defined as the market value of the goods and services produced by a country in a year. B. offers insights into information search methods. provide the proper cleaning fluid to use on the cabinets. Question 8 Marketers are particularly interested in postpurchase behavior because itSelect one: d. involves actual rather than potential customers.9. Chinas standard of living has dropped over the past 30 years. According to purchasing power parity theory, if __________ is/are in equilibrium, products will cost the same in each country. This E-mail is already registered with us. The Russian population is poorly educated. D. involves actual rather than potential customers. The greater the wealth of a country, generally, the better the opportunity a firm will have in that particular country. __________ factors, such as the purchase situation, often override or influence psychological and social issues influencing consumers purchase decisions. They are the four countries known for the highest levels of bribery in business and government. when consumers decide to make their purchases. When Walmart considers reordering items for its stores, its buyers are instructed to negotiate price concessions, quality improvements, and/or added options. In order to do so, the United States should institute, The measure of how much one currency is worth in relation to another is referred to as, All of the following are major existing trade agreements EXCEPT. A. issue a request for proposals from invited suppliers. A firms _____ reflects the set of values, traditions, and customs that guide its employees behavior. Exchange controls refers to the regulation of a countrys, When firms pool their resources to enter a new market, they create a(n). The franchisor has limited ability to ensure that foreign operations follow all the concepts and ideas that made the firm successful domestically. entails actual rather than potential customers. Jaden probably has a misguided sense of his. Marketers are particularly interested in postpurchase behavior because it: A. involves both compensatory and noncompensatory consumers. A. efforts to stimulate choices among government agencies. Why are marketers particularly interested in postpurchase behavior? carefully demonstrate how to maintain the finish on his cabinetsC. In B2B buying systems decisions are often made. _____ reflects the link between consumers demand for a companys product and the companys purchase of necessary inputs to manufacture or assemble that particular product. Because the United States imports more goods than it exports, it operates under a(n). Less-developed countries like Switzerland and Britain are experiencing rapid population growth. 77. 73. When she went to work in another part of the country, she was surprised by how few people had similar values and beliefs. Which of the following is one of the global entry strategies? provide a satisfaction guarantee or return policy. Daniel knows satisfied customers will come back for software updates as the products and customer base changes. involves actual rather than potential customers. Autocratic buying centers are characterized by. Darrell knows satisfied customers will create word of mouth referrals for him. Like marketers, political candidates who set expectations too low, could:A.tarnish voter's image of the candidate.B. When a pharmaceutical company like Merck is preparing to purchase new company cars, sales reps feedback will be sought on car models and features, but the final decision will be made by higher levels of management. Indias workforce is highly skilled, particularly in technology. They have financial resources, want to control business operations, and have had considerable success marketing to Hispanics in the United States. Satisfied customers, whom marketers hope to create, become loyal, purchase again, and spread positive word of mouth. The buying center for USF Corporation is in the process of discussing price, quality, and delivery schedules with potential suppliers. He ultimately will determine whether to buy, what to buy, how to buy, or where to buy. The Marketers are particularly interested in post-purchase behavior because it entails actual rather than potential customers. Anita is conducting a country market assessment, and is focusing on four key elements: distribution channels, transportation systems, communication systems, and commerce. Reginald knows his regular customers create repeat business and: assist him in meeting his functional needs. Jorge decides on a strategy of setting low expectations for his performance in the debate, telling reporters "Don't mis-underestimate me." $20 When they occasionally see those clothes hanging in the back of their closet, these teenagers probably feel: ScholarOn, 10685-B Hazelhurst Dr. # 25977, Houston, TX 77043,USA. Marketers frequently design customer relationship management programs to. Marketers are particularly interested in postpurchase behavior because it. Course Hero is not sponsored or endorsed by any college or university. Daniel sells specialty software designed to allow small insurance companies to manage customer data and claims. the value of a countrys exports minus its imports. distribution is more heavily regulated in developing countries. The three levels in between are. It includes customers satisfaction with the purchase, their likelihood of making repeat purchases, and their willingness to recommend the product to others. involves both compensatory and noncompensatory consumers. Only about 200 million of these people earn more than the equivalent of $1,000 per year. extend problem solving beyond ritual consumption. B Marketers are particularly interested in postpurchase behavior because it. the market value of goods and services produced in a country in a year. In this stage of the business-to-business buying process, firms are likely to narrow their selection to a few suppliers, often those with which they have existing relationships, and discuss key terms of the sale. Yes; history has shown that online reordering cant be trusted. Brad is trying to avoid __________ business blunders. B) image Ricks company faces __________ demand. Which of the following trade agreements is designed to manage and promote trade activities for the United States, Canada, and Mexico? John thinks the east side has a lot of crime, poor schools, and would be a poor choice of location to own a home and raise a family. NCD will likely use __________ to expand into the Mexican market. Marketers particularly interested in postpurchase behavior because it: A. involves both compensatory : 1346586. Indias young people mostly live in rural areas in large families. Kerrys purchase represents, Whenever Meredith buys toothpaste, she always automatically reaches for the same brand and puts it in her shopping cart with no thought or effort.
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