So its just writing in general. With that being said, here are the main takeaways from todays article: Reach out to me if you need a copywriter for hire to help you with your next project as well. Weve got the toll-free number. I said, Im going to put in my ads in the coupon, very small type, Credit card buyers call toll-free. Not the ion generatorlet me talk about something else. This is why copywriters need to focus on writing copy around experiences, feelings, and thoughts related to what they sell. Joe: No, thats good. The red goes to the red. My name is Andrew Warner. Nowhere else can you get this offer except for Toptal.com/Mixergy. Ensure the order of your advertisement and copy has a logical sequence. Because of the train system in Japan, he couldnt even take a train back home by the time he was done. Why is this? Andrew: I found in software that talking to customers is really important, to understand what they need, to understand how to create it, to understand if theyre following along with the flow of the software, to understand if the ads theyre writing and the landing pages all communicate things that matter to your customer. But anyway, then I get a call from the manufacturer and they say, Joe, I want to let you know that from now on, Honeywell has bought our company for millions of dollars and I just wanted to thank you for all the help. I look at that and I say, What the hell? I've done a few other courses and read books, but the access to your feedback has really set this one above anything else. Joe: Yeah. One of the things thats one of my triggers is honesty. Theyre copying them by hand. I remember Triggers is the one that got me interested in you. How did you figure out what to do to make it interesting? Sugarman? I said, Yes. We know what youve been doing. I said, Uh-oh, Im now in trouble. Andrew: I see. Joseph Sugarman is one of the most epic copywriters thats ever lived. So I saw that, and then I started running print ads. We sold them for something like 10 years. For like three days I did a three-day seminar. This would make a great mail order item. He says, No, the company is going out of business. I said, Okay., We finished the meeting. He said that keeping track of revenue and expenses was becoming really painful. He ran the ad. I have so much fun at restaurants. I do it because I have an audience of entrepreneurs who want to learn from other entrepreneurs, want to keep building their businesses, and my goal is for you to be listening to this interview, to use what youve learned, and then to come back here and do an interview yourself so you can teach other entrepreneurs how you did it. Im Konrad. So, if you know that, is there a way for you to speed up their purchasing decision or encourage more people to rip out the ad? Mary, his wife, has a net worth of around 100 million dollars. Its called Toptal.com/Mixergy and the second one is a company that will do your books for you. How Much Burt Sugarman Earns A Year? Sugarman Net Worth Well, with this new infomercial, we were selling 300,000 pair in one month. Lets try it. Heard of Stella Artois famous campaign in the 80s? In fact, he mentions this in The Adweek Copywriting Handbook: Joseph Sugarman believed in selling a cure and not a prevention. And Sugarman-Smith recalled how her father Im wondering back when you were selling the MagicStat, when you were selling those old computers, before you could just reach out and text and email someone, how did you reach out to people like thermostat customer to understand that they dont like installation, that that was an issue for them, for example? Advertiser Joe Sugarman wrote a single advertisement for sunglasses that sold 100,000 pair in 6 months. Joe: Yeah. They fail once and it is all over. He sold thousands of grapefruits. So, okay. Im going to listen to what Andrew says. Facebook Twitter Pinterest LinkedIn Email, Call Member Services He knew that writing the copy equivalent of: But he was confident that eventually, a circumstance would happen in his prospects lives that would trigger the purchase. People are going to read that, especially people who are frustrated with the talent they have. I want to find out how he did this, how he built up his business. When we would test, Id place a small ad in the southwest edition of the Wall Street Journal, which is the smallest edition and the results that I got I used to run the ad or decide to run the ad. Joe: You can give a sense of urgency, for example. It was a success of course. The genius of Jay Sugarman I dont remember it either. I couldnt convince people do anything. You can do it yourself. This means that the individual sections go after each other in a way that makes sense. We made it entertaining. Red wine might bring up memories of dinners with your family. It shows the point that I wanted to make before was youre going along doing what you think you should be doing and all of a sudden youre going 90 degrees in a different direction and thats where you make your success. Oatly tugs at emotions whilst delivering some facts about their product to back up those feelings. So I went from selling electronics to all of a sudden my focus was totally not on BluBlocker sunglasses. by. Andrew: Ive been looking at some of your ads because people still post them online as I think I might have sent to you or to Debbie. Provides CEO, CFO, Director and Chief Executives trade reports, independent equity research, and stock screening. Over the last 18 years, insiders at MGM Resorts International have traded over $400,001,568,942,252 worth of MGM Resorts International stock and bought Instead of trying to tell you what a great product the MagicStat Thermostat is, were going to tear it apart unmercilessly. And then you go into, When we first saw the MagicStat, we took one look at the name and said yuck. And you just keep going from there. I said, This sounds terrific. Like this guy, he doubled his response as a consequence. Trust is another issue, another trigger. We were on QVC for 20 years. ' I put that in there. WebJoseph Sugarman is one of the most epic copywriters that's ever lived.He launched his direct mail agency JS&A Group through writing ads by hand and has no shortage of Every word is going to paint a picture in the customers head. A household name (if your house is actually an advertising or copywriting Giants general manager Joe Schoen decided to trade up Thursday night during Round 1 of the 2023 NFL Draft. We were selling electronics. Joe: What did I put in there? So, theyve got a special URL where they can keep track of how well Im doing for them and where they can give you a discount. How Zee Ali went from selling cigarettes in the hood of Chicago to selling LeadPages founder on why you should be embarrassed by your first launch, How a list nerd grew Ranker.com to 27,000,000 monthly visitors. He could have hired a bookkeeper, but the problem with a bookkeeper is youve got one pair of eyes, one person looking at it. Guest speaker Myron Sugerman enthralled a packed Intown Chabad audience, seen here with Rabbi Ari Sollish, signing his book. Purchasing your course and coaching was a great decision. For example, what do you feel or think of when I say the following words? We established everything. With a knack for narrative, Joseph Sugarman used words to move WebJoseph Sugarman became one of the most successful direct marketing copywriters of the last century. Joe: Ive had more people allergic to me. Andrew: You dont even need an electrician. He was 83. net 220 George Bush Blvd, Suite D Lets connect! You up for that? When I appeared on QVC, they did that once and our sales were terrible. You wasted my time to read that ad, but I want you to know how compelling that copy was. So I really appreciated that. He launched his direct mail agency JS&A Group through writing ads by hand and has no shortage of amazing feats in advertising. Most customers arent interested in preventing something from happening but rather curing an existing problem. Every word you use in an advertisement paints a picture in the mind of consumers. I took a photograph of it and ran it. Joseph also answers to Joseph H Suger, Joseph Harry Sugerman, Joseph H Sugarman, Jospeh H Sugerman and Joseph Harry Sugerman, and perhaps a couple of other Then I get a call from the manufacturer. Andrew: Whats one thing that you did that helped sell the newspaper? If its the latter, youre in good company. In Sugarmans catalogue ad for a burglar alarm he includes this copy under the header YOU JUDGE THE QUALITY., Will the Midex system ever fail? Heck, the best copywriters can still be persuaded and harmonized with an advertisement! People get kind of hooked. 7 Marketing Insights I Learned From The Great Joseph Sugarman And then as an advanced concept, this is called Triggers. Its the psychological triggers that cause a person to buy. Why do I care about how you discovered the BluBlocker sunglasses? Could you please replace them? And of course we replaced them. ", "Over the past 2 years I've bought dozens of other copywriting courses including Dan Loks High Income Copywriter. I have a lot of fun with these and I pass them out to people. Is it Top Talent or Top. We were deluged the first day. The bitter pill of failure is often more than most people can handle. The total combined net worth of this years billionaires is $8 trillion, down from $8.7 trillion in 2020. Joseph sugarman If you havent read his book The Adweek Copywriting Handbook, you need to get your hands on it now. As soon as they are shaking their head in disagreement or not understanding what youre saying, the sale is lost. And copywriting legend Joseph Sugarman describes his first ads as horrible. You want to build curiosity so when they start reading your ad, they dont stop until they finish and go to the end. I figured, We can kind of duplicate that. So weve been doing that. One example he gives is regarding the burglar alarm mentioned above. Id like to try it. The average person isnt thinking about stopping a problem that might happen in the future, anyways. Weve been in business 30 years. Andrew: You mean rewriting. Get Started as a Social Media Expert for $59.40. Thats probably one of the strongest triggers that we have and that is storytelling. I can't express how much to say thanks to him especially in crafting my own business. Andrew: Joe, Ive been doing these ads for a company called Toptal for a long time? Its such a well written ad. Hed hire an ad agency and theyd do the job for him. Its a long story, but Ive got thousands of these cards left. In 1971, after six years of running his own ad agency, he saw micro-electronics as an exciting opportunity and formed a company to market the world's first pocket calculator through direct marketingall from the basement of his home in Northbrook, IL. More Ways to Contact Us , Begin writing for money and enjoying the writer's life with AWAI! Let me give one exception that was a great success. If you can entertain your customers, theyll keep watching. You knew what people felt about how tough it was to put this thermostat in their house. Keen Sense: Lloyd Sugarman Uncovers Success One Steven Sugarman Net Worth Joseph Sugarman Well, they ran this big and pretty soon everybody was using toll-free numbers. We used personalities, different things. Sugarman states that yes, you need to include features and benefits, but each sentence needs to flow into the next and thats your main aim. Learn more, American Writers & Artists Institute How to Build a Winning Copywriter Portfolio from Scratch, Boost Your Bottom Line with the Right B2B Copywriter, Copywriter for Hire; Set Your Conversions on Fire, Dont Hire a Web Content Writer Until You Read These 7 Facts. More importantly, how you, my listener can do that. Joe: Thank you. Use short and choppy sentences to make advertisements easier to digest. Web13 quotes from Joseph Sugarman: 'It's not whether you win or lose in life that's important but whether you play the game. A household name (if your house is actually an advertising or copywriting agency). Andrew: Thats 20+ million pairs over how long? He came to my seminar and he studied. So I would be entertaining people. You can do this by asking relevant questions or making agreeable statements throughout the ad. I want to find out where his creativity comes from and how I could express that kind of creativity too. Tip #7: Understand the nature of the product. Joe: Times have really changed. There was a lineup of peoplewe had a retail storethere was a literally a lineup of people all the way around the block waiting to pick up their computer that they were getting for 50% off. Joe: Okay. WebShowing 27 distinct works. Youd be perfect for that shoot. She said, Okay. While customers will commonly justify a purchase with logic, its based on more primitive and deeper emotion. Joseph Sugarman is a legendary copywriter and bestselling author. Founder of BluBlocker Sunglasses, part-time Maui resident, One of my past interviewees, a guy name Patrick McKenzie, was a Japanese salary man when I first met him. Yes, there is logic, sequence, and similar aspects of advertising. I studied him forever. He says, Joe, what do you think? And I said, My god, this is terrific. It was just a pair of sunglasses. Just to give you an idea how much we sold, I sold about 100,000 pairs from the print ads we ran, which was like six months. I cant think of anything right now. ' He finds by admitting that he doesnt know everything about what hes about to tell them, it takes away the hammer they want to beat him over the head with and it allows them to accept that the rest of what hes saying is truthful and hes not coming to pump himself up. I look at the ads I wrote initially and its embarrassing. Joe: We were very successful, by the way, with that MagicStat Thermostat. People would put the BluBlockers on. So Im kind of taking it easy for a while. Do you have any f---ing idea how big that would be?" His books include AdWeek Copywriting Manual, Triggers, The Seven Forces of His major profession as a Producer has made him extremely wealthy. Ive got the address and if you guys didnt write it down, just let us know and well add it to the comments. While it couldve greatly backfired, Joseph found it entertaining and bought ad space in their magazine. Remember the first piece of copy you wrote? Andrew: It was something about the MagicStat maybe and its okay if you dont remember. We were the first ones to introduce the digital watch. And my two sponsors, which Im grateful for are the company that will help you hire great developers. And he happened to write a book on copywriting that has become a classic. We were the first ones to introduce many of these innovations in electronics. Where are Joesugarman.net servers located in?
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